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Outsmart future export forum -- 2016

source:| Date:2016-7-6 9:36:15|289 Hit


Co-hosted by Global Sources Ltd. (NASDAQ: GSOL) and its leading business-management media, the magazine Chief Executive China (CEC), the “Outsmart future export forum -- 2016 intelligent manufacturing in China” kicked off at the Shenzhen Kempinski Hotel today. Focused on change, innovation, and a “cool” made in China manufacturing model, the forum is aimed at exploring the made in China model being utilized to ride the Industry 4.0 global smart technology trend to make the most of business opportunities for scores of exporters, and to light the future of a “made in China” transformation. 

Leading talents from different industries, including PEI Kewei, the publisher of CEC, Jay YANG, vice president of the TüV Rheinland Greater China Electrical Division, and LUO Huan, one of the Ten Outstanding Young Persons in China’s Design Industry and founder of the Shenzhen Sheng Bang Design Consultancy, gave keynote speeches. Focusing on such subjects as future “made in China” competitiveness, design’s future manufacturing changes, and the path to quality for China’s manufacturing industry, they shared a wealth of informative details and insight into best practices that can boost the strength of Chinese manufacturers in facing fierce international competition. 

In addition to being the critical frontline of opening and reform in China, Shenzhen is a spearheading in the “Silk Road Economic Belt” strategy. A large number of enterprises in Guangdong Province are expecting more rooted economic reform, and even wider opening, in order to practice the “marching to the world” strategy at still faster speed. Amid the new-tech revolution and industry changes, the personalized requirements and ever-renewing product low-cost cloning model are giving way to innovative, customized “cool” merchandise. 

Inevitable transformation to “intelligent manufacturing in China” from “made in China” 

“Quality competitive China” concept shaping quality manufacturing in China 

As changes dawn in the “made in China” mode in 2016, the global economy remains unstable. The 5th annual “Outsmart future export forum” in the export-leading city of Shenzhen is a gathering of experts from the export, industry design, and inspection and certification industries, together with representatives from scores of exporters, exploring pathways to transformation for Chinese enterprises amid the new-economy environment. 

“‘Made in China’ is undergoing destructive reconstruction amid continuous tech progress and changing global trading,” said PEI Kewei, the publisher of CEC, in his keynote speech. “The cheap cloning era is giving way to a new market of innovation, differentiation, and quality ‘cool’ goods.” In addition, PEI explained the “cool” gene in “made in China,” and highlighted the “made in China” competitiveness of the future.

The “Cool manufacturing in China” study, conducted by CEC in January 2016, indicates innovation (93%) outweighs other core factors pertaining to cool manufacturing, including customer service (64%), management capacity (45%), marketing (40%), and production capacity (25%). “Breakthroughs in innovation embedded in consumer feedback (83%); enterprises have to listen to the markets,” noted Pei. “In addition to purchase orders, they have to determine new directions in innovation out of effective communication with merchants. Subtle, meticulous feedback from B2B merchants may become precious inputs for product improvement and future market adaptation, after careful review and study.” 

LUO Huan, founder of the Shenzhen Sheng Bang Design Consultancy, used practical cases to demonstrate how to change future manufacturing with design, initiating enterprise transformation and paradigm shifts, combining a “brand driving model + Internet + financing.” Luo stated that: “Challenged by factors including loss of cost competitiveness, forced-upon obsolescence and direction reversal, heavy impact by the Internet, and changing consumerism, the manufacturing industry is left with no choice but to embrace transformation and paradigm shifts.” 

“Quality manufacturing is fundamental to Chinese manufacturing, and the base for its survival and development. Smart manufacturing is the unique pathway to improved quality manufacturing,” said Jay Yang, vice president of the TüV Rheinland Greater China Electrical Division, in his keynote speech on the subject “Quality competitive China -- shaping quality of smart devices in China.” Highlighting the key function of quality in enabling Chinese enterprises’ “march to the world,” he unveiled measures that can be used to build up quality fundamentals for the Chinese manufacturing industry in their “Quality competitive China” endeavors.

“In the new normal of the economy, the conventional model is bottlenecked,” he argued. “Competitive enterprises are upgrading from manufacturing to ‘smart manufacturing’ with intelligent and Internet-connected production. Combining new technology, e.g. Internet + and smart robots, along with internal-resource integration, they are improving production efficiency, meeting the personalized requirements of tiered customers, transforming the manufacturing-centered income model to a more value-added whole-industry chain service one, and both enhancing customer loyalty and momentum for sustainable growth.”

Yang also added: “Being a leading global tech-service provider, TüV Rheinland is embedded with comprehensive knowledge and understanding regarding standards, acquired by proactively participating in standard and specification formulation in many countries and across a variety of industries. We are superbly equipped to help customers learn about changing international markets, breaking through trade barriers in global competition, build a solid image for ‘made in China’ and ‘quality China,’ and promoting quality products to world markets at accelerated speed.”